Independent public-company signals
Reddit performance,
in context.
Oscylo organizes Reddit’s reported user, engagement, geography, and financial metrics into one readable system—grounded in SEC filings and company earnings materials, with the source always in view.
Latest reporting period: Q2 2026 · filed July 31, 2026Latest official quarter
Q2 2026 at a glance.
Adjusted EBITDA was $343 million with a 42.6% margin. Adjusted EBITDA is a non-GAAP measure; review Reddit’s reconciliation in the source filing.
01 / Ten reported quarters
Audience and revenue, side by side.
DAUq rose each quarter across this public-company reporting window. Revenue shows expected seasonality, but the longer trend reflects both audience expansion and higher monetization per unique.
Figures are rounded for display. Q3 2025 revenue is shown at the company’s rounded headline value of $585 million. Use the linked filings for decisions requiring exact amounts.
02 / What sits inside the total
The mix matters.
DAUq by geography130.3M
U.S. DAUq grew 6% year over year; international DAUq grew 28%.
DAUq by login state130.3M
Reddit says it will stop reporting logged-in and logged-out DAUq beginning with Q3 2026, while continuing total and geographic DAUq.
Revenue by geography$804.9M
U.S. ARPU was $11.85; international ARPU was $2.26.
03 / Read the methodology
Reported metrics are definitions, not just numbers.
Daily Active Uniques
The quarterly average of identifiable unique users who visit a Reddit page or open a Reddit app during a 24-hour period.
Weekly Active Uniques
The quarterly average of identifiable unique users who visit a Reddit page or open a Reddit app during a trailing seven-day period.
Weekly stickiness
The share of weekly uniques active on an average day. Reddit reported this proportion as 25% for Q2 2026.
Average Revenue per Unique
Quarterly revenue in a geography divided by average DAUq in that geography. It links audience scale to monetization.
Methodology watch
Reddit notes that changes in technology or methodology—including how automated agents are identified—can affect DAUq. Search-engine changes can also create quarterly volatility, especially among logged-out users.
Oscylo experimental modelPrivate beta
Preview intentionally obscuredModel values are not present in the public page.
04 / Private model beta
See the reported number. Model the next one.
Oscylo is testing whether changes across subreddit audience, activity, membership, geography, and engagement can provide useful directional context before a company report. Beta access will be limited and the model will be presented with uncertainty—not as a promise.
05 / Primary sources
Check the filing.
Important disclaimer
Information, not advice.
This page is independent research for general informational and product evaluation purposes. It is not investment, financial, legal, tax, or trading advice; not a recommendation; and not a substitute for the original filings or professional advice. Historical results do not guarantee future performance. Model outputs may be incomplete, delayed, or wrong. Securities involve risk, including loss of principal. Oscylo is not affiliated with, endorsed by, sponsored by, or operated by Reddit, Inc. “Reddit” and related marks belong to their respective owners.